{"id":2787,"date":"2017-11-19T14:44:00","date_gmt":"2017-11-19T14:44:00","guid":{"rendered":"https:\/\/teamstepup.com\/blog\/5-secrets-of-the-best-sales-emails\/"},"modified":"2024-02-26T12:42:49","modified_gmt":"2024-02-26T12:42:49","slug":"best-sales-emails","status":"publish","type":"post","link":"https:\/\/teamstepup.com\/blog\/best-sales-emails\/","title":{"rendered":"5 Secrets of the Best Sales Emails"},"content":{"rendered":"

Why should you spend time planning and writing a sales email? Because when done right, it absolutely works to drive traffic to your business. A recent talk by Heather Morgan from SalesFolk highlighted ways to create the best sales emails for your business.<\/span><\/p>\n

Download our guide to email follow up after a trade show. <\/a><\/strong><\/p>\n

There are many reasons to consider reaching out to prospects via email. First, marketing has changed significantly in the last decade. There is more competition in all industries and it is no longer enough just to shout \u201cI am here!\u201d and wait for the work to appear. Telemarketing and cold calls are hard and not as effective. You need to adapt your approach to continue to gain new customers and projects.<\/span><\/p>\n

Inbound marketing<\/a> is the new way to attract and educate qualified leads, but building quality content takes time. You also have to spread this content over multiple channels such as email marketing, Facebook, and LinkedIn to attract leads to your website.<\/span><\/p>\n

If done right, sales emails can be very an effective way to attract, educate, and retain clients. Here are five principles to follow to create an effective sales email:<\/span><\/p>\n

Know Your Audience<\/b><\/h5>\n

Are you writing to the CEO? Then your email should address concerns most CEOs have such as cutting costs and boosting sales. Writing to the engineers? Then talk about tolerance, maintenance costs, or customization options. Spend some time looking at the web profiles of the company and individuals you\u2019re targeting. You\u2019ll be able to learn what they\u2019re reading about and where their interests are. You can also see what thought leaders and industry influencers they follow. From this information, you can understand what their concerns are and how they\u2019re making decisions. All this information can help you draft a better sales email.<\/span><\/b><\/p>\n

Get a Reaction<\/h5>\n

People react to an email for three reasons:<\/span><\/p>\n