{"id":2816,"date":"2020-02-06T15:34:00","date_gmt":"2020-02-06T15:34:00","guid":{"rendered":"https:\/\/teamstepup.com\/blog\/one-page-marketing-plan-if-its-not-simple-it-simply-wont-work\/"},"modified":"2024-02-26T13:02:23","modified_gmt":"2024-02-26T13:02:23","slug":"one-page-marketing-plan","status":"publish","type":"post","link":"https:\/\/teamstepup.com\/blog\/one-page-marketing-plan\/","title":{"rendered":"One Page Marketing Plan: If It\u2019s Not Simple, It Simply Won\u2019t Work"},"content":{"rendered":"
\u201cMarketers with a documented strategy are 313% more likely to report success\u201d <\/span><\/i><\/h5>\n

[Coschedule 2019<\/a>]<\/span><\/i><\/p>\n

 <\/p>\n

Building and implementing a marketing plan is crucial for marketing success. If you want to achieve great results on a limited marketing budget, it requires structure, knowing your market, USP, and a versatile system in place to organize it all. After years of helping companies grow and build authority in their respective fields, we at StepUp have concluded – <\/span>Simple is Better.<\/b> Let us guide you through creating a simple and effective marketing plan that will help you crush it this year.<\/span><\/p>\n

Marketing Plan vs Budget<\/span><\/h4>\n

Believe it or not, in almost every company there\u2019s the feeling that the marketing budget<\/a> is not enough. However, effective marketing isn\u2019t about allocating large amounts of money. It\u2019s about effectively handling your available resources. Even though bigger budgets offer marketers greater reach, it\u2019s the focusing of marketing efforts that pay off. That\u2019s why there are as many shining examples of smaller marketing budgets achieving incredible ROI, as there are large scale marketing efforts coming to naught.<\/span><\/p>\n

Request a free audit of your marketing plan to reveal new opportunities for business growth<\/em><\/a><\/p>\n

 <\/p>\n

Key Components for Creating a Plan<\/span><\/h3>\n

Setting S.M.A.R.T. Goals<\/span><\/h4>\n

The key to long term marketing success for any business is to set forth an actionable marketing plan that includes <\/span>S.M.A.R.T. goals<\/span><\/a>. A structure for creating measurable and realistic goals, that can ultimately be tracked and adjusted as required.<\/span><\/p>\n

Using a Template\"Simple<\/span><\/i><\/span><\/h4>\n

There is an overwhelming amount of marketing plan template options out there. So where should you start and how do you decide which is right for your business? After reviewing dozens of templates, we\u2019ve come across Allan Dib\u2019s \u201cOne Page Marketing Plan\u201d<\/a>, which presents a simple and structured methodology of what we believe is the perfect marketing plan. In this article, we emphasize how the plan works and why you should use it.<\/span><\/p>\n

The \u201cOne Page Marketing Plan\u201d<\/span><\/h4>\n

Setting forth an effective and simple marketing plan requires breaking down your marketing efforts into individual components of three main parts: preparation, going live, and aftersales. This will enable mapping out your marketing into actionable bits to be carried out, and set your marketing plan into motion.<\/span><\/p>\n

<\/h3>\n

The \u201cBefore\u201d Phase\u00a0<\/span><\/h3>\n

Your Target Market<\/span><\/h4>\n

Defining your target market into a certain niche is the best place to start, and will influence all other aspects of your marketing plan. Focusing on a niche strengthens your position and increases your chances of building authority in your field.<\/span><\/p>\n

Your Message<\/span><\/h4>\n

Most companies fail to craft a strong marketing message that stands out from the crowd. a great marketing message is about getting the attention of your audience and furthermore makes them respond and engage. The \u201c1 Page Marketing Plan\u201d walks you through how to craft a compelling message, how to get into your prospects coms=ciesness and position your business as the perfect solution.\u00a0\u00a0<\/span><\/p>\n

The Appropriate Media<\/span><\/h4>\n

Choosing the right vehicles to bring your message to the customer, is an important factor in achieving good marketing ROI. Firstly, targeting a market niche is a critical component to increase the effectiveness and decrease the costs of marketing. Secondly, monitoring customer acquisition cost and lifetime value, will help in managing resources effectively and adapt as required. Lastly, consider expanding beyond just social media; realize that your own website, blog, and mailing lists, could be your most significant marketing assets.<\/span><\/p>\n

<\/h3>\n

The \u201cDuring\u201d Phase\u00a0<\/span><\/h3>\n

Capturing Leads<\/span><\/h4>\n

The purpose of capturing leads isn\u2019t to simply save their contact information, in hopes of booking a sale in the future. Its aim is providing them with ongoing value, building authority, and creating trust. Sales will come when they\u2019re prepared to buy.<\/span><\/p>\n

Nurturing Leads<\/span><\/h4>\n

Following up on your leads is the most important part of marketing. In doing so, consider many alternative ways instead of just emailing. For example, a simple telephone call and promotional packages sent by traditional post containing books and other marketing perks can greatly increase your chances of making a long-lasting impression.<\/span><\/p>\n

Converting Leads<\/span><\/h4>\n

Lead conversion is where the rubber meets the road and is the result of all previous steps done correctly. To seal the deal, you want to build trust and prove your ability to solve their problem. The use of testimonials, case studies and guarantees are the building blocks for gaining the trust you seek.\u00a0<\/span><\/p>\n

<\/h3>\n

The \u201cAfter\u201d Phase\u00a0<\/span><\/h3>\n

Great Customer Experience<\/span><\/h4>\n

The greatest chance you\u2019ll ever get to really impressing a customer is when you finally get to deliver your products and solutions. Providing a wowing experience in a systematic way, while helping them get the most value out of your cooperation, is how you foster a life-long customer relationship.<\/span><\/p>\n

Customer Lifetime Value<\/span><\/h4>\n

One of the best ways of increasing your income is through your current customer base. And there are many ways to maximize the value gained from your existing clientele. Some notable ways to achieve this are raising product prices, upselling additional products or services, ascending from low cost or profitability to high cost\/profitability products, increasing purchase frequency, and reactivating your past customers.<\/span><\/p>\n

Referrals<\/span><\/h4>\n

Similarly to income, your existing customer base is one of your best resources for attracting new business. Actions that can increase and accelerate referrals are simply asking satisfied customers for a referral, offering service discounts, gift vouchers, or other forms of incentives in exchange for referrals.<\/span><\/p>\n

Making It All Happen<\/span><\/h4>\n

If you\u2019ve come so far into our article, it means you either want to improve your existing marketing efforts or considering how to go about devising a successful marketing strategy. That\u2019s where we come in.\u00a0<\/span><\/p>\n

If you want us to help you create an effective marketing plan that works, or to review your existing strategy, we offer a free AUDIT to find the frictions that hold you back from growth. <\/span><\/p>\n

Check availability for setting your free Marketing Audit >>><\/span><\/a><\/p>\n

 <\/p>\n

\"Digital<\/a><\/span><\/span><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cMarketers with a documented strategy are 313% more likely to report success\u201d [Coschedule 2019]   Building and implementing a marketing plan is crucial for marketing success. If you want to achieve great results on a limited marketing budget, it requires structure, knowing your market, USP, and a versatile system in place to organize it all. […]<\/p>\n","protected":false},"author":2,"featured_media":3054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[262],"tags":[],"class_list":["post-2816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"\nOne Page Marketing Plan: If It\u2019s Not Simple, It Simply Won\u2019t Work<\/title>\n<meta name=\"description\" content=\"After helping numerous companies grow and build authority, we at StepUp have concluded that Simple is Better. 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